Owning Your Leads in the Construction Industry: Stop Relying on Angi and Thumbtack

In today’s competitive construction industry, one of the biggest challenges business owners face is generating high-quality leads that actually convert into projects. For years, platforms like Angi List, Thumbtack, and Networx have been the go-to solutions for lead generation. But as we’ve heard time and time again from construction business owners, the quality of those leads have been steadily declining.

At AlignZ Marketing, we specialize in Meta (Facebook/Instagram) and Google advertising for the construction industry. And after countless conversations with contractors and business owners, we quickly realized there was a massive gap in the market: construction companies needed a better way to get in front of real customers without competing against five or six other businesses for the same lead.

The Problem with Pay-Per-Lead Services

Here’s the truth: when you buy leads from Angi List, Thumbtack, or other lead providers, you’re not getting exclusive opportunities. These platforms often sell the same lead to multiple companies—sometimes as many as six competitors. That means you’re paying top dollar for a lead that isn’t truly yours, your closing rate drops because customers are overwhelmed with too many options, and your ROI suffers because you spend more time chasing leads that rarely convert.

The end result? Frustration, wasted marketing dollars, and fewer closed deals.

How AlignZ Marketing Solves the Problem

Instead of relying on shared leads, we help construction companies own their marketing funnel. By using targeted Meta and Google advertising, we put your business directly in front of homeowners who are actively searching for your services.

Here’s what makes our approach different:

• Exclusive Leads: Every lead goes directly to your business, not to five others.

• Lower Cost Per Lead: Through ad testing and optimization, we reduce what you pay for each qualified customer.

• Higher Conversion Rates: With less competition, you have a stronger chance of closing the sale.

• Better ROI: You’re investing in your own brand presence, not renting low-quality leads from another platform.

When you control the customer journey from the very first click, you’re no longer dependent on middlemen—and that makes your business stronger and more sustainable.

Real Results 

During our trial runs with construction clients, we found that Meta ads and Google campaigns didn’t just increase lead flow—they improved the quality of each lead. Contractors weren’t wasting time chasing the same customers as their competitors. Instead, they were connecting directly with homeowners ready to buy, which translated into more sales and more growth. Simply put, our clients saw, boosted lead quality, reduced cost per lead, improved conversion rates, and a significant increase in ROI. 

It’s Time to Let AlignZ Take Control of YOUR Marketing 

The construction industry is built on trust, reputation, and results. Relying on shared leads from outdated platforms is no longer enough to stay competitive. By investing in a strategy that brings you exclusive leads and measurable results, you can grow your business with confidence.

At AlignZ Marketing, our mission is simple: to help construction companies own their leads, win more jobs, and maximize ROI. If you’re tired of wasting money on low-quality leads, it’s time to take control. Let’s build a marketing strategy that works for you—not against you. Book a call with us today to get started!

info@alignzmarketinggroup.com